This report shares the findings from our 2026 partner survey, two years on from our first. It looks at what has moved and what hasn’t across the cybersecurity channel.
Compliance is now the top reason clients invest, AI is delivering practical benefits for partners using it, and DMARC has become one of the channel’s biggest growth areas. The education gap is still the leading barrier to selling cybersecurity, and it now shows up in almost every conversation.
In this PDF you’ll discover:
- Why the education gap is still the top barrier to selling cybersecurity and why it keeps moving
- Why compliance is the strongest starting point for client conversations
- How partners are using AI, and what clients are asking for
- How DMARC went from absent in 2024 to a leading growth area
- Which areas partners expect to grow most and which concerns have eased
- Practical next steps for channel partners
